FOUNTAIN VALLEY, Calif., Aug 8, 2024 – Hyundai Motor America public relations senior manager, Michele Tinson, has been recognized by the New England Motor Press Association (NEMPA) with the group’s Camel’s Back Award. The annual award was presented at the media organization’s annual awards ceremony in Boston. The award highlights an automotive PR person, “who has consistently and with good humor and genuine helpfulness risen to NEMPA’s often untimely and burdensome requests, rather than allowing them to be the proverbial ‘straw that broke the camel’s back.”
George Kennedy, vice president, NEMPA, presents the Camel’s Back award trophy to Michele Tinson, senior manager, East coast and Midwest public relations, Hyundai Motor North America in Middleborough, Mass., July 30, 2024. (Photo/Hyundai)
“The NEMPA organization welcomed me with open arms several years ago when I gained added responsibilities for Hyundai’s East Coast regional PR,” said Michele Tinson, senior manager, East Coast and Midwest public relations, who also has responsibility for product and corporate PR in those regions, along with safety communications. “NEMPA’s unwavering support of Hyundai and their members’ passion for the industry is a breath of fresh air. I am honored to be recognized by the members for going ‘above and beyond.’ Thank you for the camaraderie and recognition.”
“Michele understands why regional press associations are more important than ever,” said Clifford Atiyeh, president, NEMPA. “By hosting local launch events, supplying a substantial fleet of press vehicles, and making lasting connections with our members, Michele’s impact on NEMPA is very notable and becoming stronger. She is most deserving of recognition.”
In her role, Tinson serves Hyundai as a corporate spokesperson, adeptly managing relationships with media throughout the Midwest and Eastern U.S. Tinson has effectively executed regional media programs for new product launches and various safety initiatives. She has also effectively managed press-fleet loans to key media across her regions. Tinson’s strategic approach has been invaluable in securing earned-media placements for Hyundai’s product lineup. Tinson has been active in automotive PR for nearly thirty years, having spent the last seven years with Hyundai Motor America.
Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.
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