Hyundai Motor America’s Jen Cheng Lee Named a 2023 Automotive News Rising Star

FOUNTAIN VALLEY, Calif., Sep. 11, 2023 – Jen Cheng Lee, director of retail operations, Hyundai Motor America, has been named a 2023 Automotive News Rising Star. Lee and her co-honorees are featured in a special section in the September 11 issue of Automotive News.

In her current position as director of retail operations, Lee plays a critical leadership role by managing Hyundai’s national incentive spending, certified pre-owned programs and sales planning activities.

“I am honored to be named a 2023 Automotive News Rising Star, amongst some of the most innovative and passionate leaders in the auto industry,” says Lee. “Beyond this honor, I am so proud to be part of a team that reflects Hyundai’s ongoing growth and success by embodying our brand vision of ‘Progress for Humanity’ every day.”

Lee has been a part of the Hyundai family for eighteen years. During her time at Hyundai Motor America, she has worked across a wide range of teams, including analytics, market research, product strategy, incentives, and now, retail.

Members of the 2023 group of Automotive News Rising Stars demonstrate an aptitude for growth and are innovative leaders from automakers, suppliers, mobility companies and service providers within the U.S. auto industry. Now in its 10th year, Automotive News has published the list of the industry’s up and comers annually since 2014, honoring dynamic executives in the U.S. who are 45 or younger and are poised to grow in prominence and step into senior leadership roles.

Hyundai Motor America
Hyundai Motor America focuses on ‘Progress for Humanity’ and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 830 dealers sold more than 724,000 vehicles in the U.S. in 2022, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit

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