Hyundai Motor Wins Red Dot Design Awards for N Vision 74, ‘Seon’ Infotainment Design System and Hyundai Sans UI Digital Typeface

Recognized in the Interface & User Experience Design category, ‘Seon’, which means ‘Line’ in Korean, is a completely new design system applied to Hyundai Motor’s ccNC infotainment system. With the motif of the horizontal lines existing in nature, the company developed ‘Seon’ from small graphic components to the entire display, and based on this, it completed the simple and flat graphic style of Hyundai. This graphic concept was designed to perfectly harmonize with the vehicle’s interior and exterior designs, including the consistency between displays.




Philippe Jourdain                               
Global PR / Hyundai Motor Company    
[email protected]                            

About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.

Hyundai Sans UI inherits the formative design characteristics of Hyundai Motor’s brand typeface, Hyundai Sans. It also aims to provide optimal legibility in various driving situations and environments. In terms of visual structure, Hyundai Sans UI supports diversified typeface weight. By giving hierarchal order to the UI system, complex information can be displayed briefly. The italic typeface enables a delicate expression on the UI system and utilizes the typography suitable for each function.

The N Vision 74 received a distinction in the Mobility & Transportation category in the Red Dot Award: Design Concept. The N Vision 74 high-performance hydrogen electric hybrid vehicle represents the past, present and future of the brand. It demonstrates the brand’s design vision for driving fun in a sustainable future.

  •  Winner in the Red Dot Award: Design Concept
    – N Vision 74 represents the brand’s design vision for driving fun in a sustainable future while paying homage to brand heritage
  • Winners in the Red Dot Award: Brands & Communication Design 2023
    – ‘Seon’ design system harmonizes the ccNC infotainment system with the vehicle’s interior and exterior
    Hyundai Sans UI is a next-generation mobility UX digital typeface designed for optimal legibility

More than a concept car, this ‘Rolling Lab’ is used for research, development and verification before its high-performance, motorsport-inspired technologies are applied to mass-produced models. N Vision 74 also pays homage to the design of the Pony Coupe concept that Hyundai presented in 1974. The Rolling Lab inherited the purity of the Pony Coupe concept, the dynamic proportions of the side silhouette and the special B‒pillar design with motorsport inspired details added.

Hyundai’s ccNC infotainment system applies the same grid system and common components for a consistent user experience between displays. In particular, the display hierarchy has been more clearly defined to make it easier for drivers to use while driving. Over the years, Hyundai Motor has worked on rearranging and optimizing features and information to make it easy for users to find and access. These efforts have led to the application of the company’s unique infotainment system that provides optimal usability in the driving environment and a consistent user experience across the entire display.




Recognized in the Typography category, Hyundai Sans UI is the company’s next-generation mobility user experience (UX) digital typeface. It was designed with mobility UX characteristics in mind but also software functionality based on aesthetics, legibility and brand identity.

The company also took two wins in the Red Dot Award: Brands & Communication Design 2023 for its connected car navigation cockpit (ccNC) infotainment system and its digital font.

SEOUL, August 18, 2023
– Hyundai Motor Company today reasserted its global design leadership by winning three prestigious Red Dot Awards for its acclaimed N Vision 74 concept, next-generation ‘Seon’ integrated infotainment design system and Hyundai Sans UI mobility UX typeface.

More information about Hyundai Motor and its products can be found at: or

Hosted by Design Zentrum Nordrhein Westfalen in Germany, Red Dot Award is one of the world’s largest design competitions. The award breaks down into three different disciplines – Product Design, Brand & Communication Design and Design Concept – to better appraise the diversity in the field of design.