Hyundai Powers an Electrifying Journey as the Official Automotive Sponsor of the iHeartRadio Music Festival Presented by Capital One

Social media influencers and iHeartRadio talent embark on an electric road trip from Burbank, California to Las Vegas, Nevada, for the iHeartRadio Music Festival Presented by Capital One
Hyundai’s IONIQ 5, IONIQ 5 N, and IONIQ 6 to be on display at festival

FOUNTAIN VALLEY, Calif., Sept. 20, 2024 – Hyundai Motor America is bringing together electrifying experiences and music-inspired joy as the official automotive sponsor of the iHeartRadio Music Festival Presented by Capital One. This is the third year that Hyundai has been a sponsor of the two-day music festival that features today’s biggest names. The festival is hosted at the T-Mobile Arena in Las Vegas, Nevada on September 20^th and 21^st.

Prior to the festival, iHeart personalities will join forces with Hyundai social media influencers to embark on an electric road trip from the iHeartRadio studios in Burbank, California to Las Vegas, Nevada. Driving the Hyundai electric vehicle lineup, they will make stops at iconic landmarks along the way, filling their fans feeds with exciting behind-the-scenes moments as they make their way to the festival. In addition, they will get to experience the blistering speed of the IONIQ 5 N at the Las Vegas Motor Speedway.

At the festival, Hyundai will bring the experience to life with an immersive activation at the House of Music outside of the T-Mobile Arena. Festival goers will have the opportunity to check out the IONIQ 5, IONIQ 5 N, and IONIQ 6 that will be on display set against the backdrop of vibrant neon lights and a state-of-the-art dance floor, reflective of Hyundai’s latest EV advertisement.

Inside the arena, between sets, iHeartRadio Music Festival Presented by Capital One attendees will enjoy videos from the winner of Hyundai’s “EV Sessions,” an electrifying social media “Battle of the Bands” competition using the IONIQ 5 vehicle to power each of the three performers’ amp. The campaign aims to showcase new voices and provide opportunities for industry newcomers by amplifying their talents and electrifying their journey to stardom.

“Just like music, our electric lineup transforms the way we move, offering an exciting and sustainable way to drive,” said Sean Gilpin, chief marketing officer, Hyundai Motor America. “We’re thrilled to bring this synergy to the iHeartRadio Music Festival Presented by Capital One, where fans can experience both the joy of music and the electrifying possibilities of our electric vehicles.”

The sponsorship also extends across digital, social and earned media opportunities, including branded spots and episodes running across the iHeartPodcast Network. The integrated program was developed in collaboration with Hyundai’s creative agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

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